Financial and Business Research

Financial research can present a number of challenges: the subject may be complex, the market in a state of change, potential respondents can find the whole area daunting and well outside their comfort zone.

To meet these challenges, you need an agency that understands the market as well as engages respondents to deliver the information you need.

At BDRC Continental we work across the market from the regulators to the regulated, with clients including The Pensions Regulator, HSBC, LBG, Santander, Barclays and RBS. Our research ranges from day to day banking needs to the most complex consumer and business financial services.

Whatever your business challenge, we have the knowledge and experience to help. For information in a specific area, please follow the links to the right.

What our clients say

"BDRC Continental have successfully turned the spotlight on attitudes towards financial services across all generations. The study provides valuable insights to anyone wanting seriously to understand the current mindset of the financial consumer."
Research Manager, Life insurance

Winner in the Financial Services category

Industry Expertise

Business Banking

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Property & Investment

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SME Finance Monitor

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BDRC Continental celebrates as Tracktion methodology wins prestigious MRS award for Financial Services Research
Tracktion, BDRC Continental’s unique customer experience methodology, won the annual Market Research Society Award in the Financial Services category on 12^th December.

Since its creation in 2007, Tracktion has been enabling clients to improve customer experience, satisfaction levels, advocacy rates and other key measures. Unlike traditional post-event satisfaction surveys, Tracktion respondents are interviewed at regular intervals, delivering clients up-to-date reporting of the customer experience. It is the only methodology of its kind that offers insight at every stage of a customer’s journey with an organisation.

Tracktion’s success in this category reflects BDRC Continental’s commitment to research innovation. The judges applauded our work on the methodology and for successfully enabling clients to transform their customers’ experience when purchasing new products.

Mark Long, Director, commented: "The MRS has recognised Tracktion’s achievements in delivering clients a uniquely granular degree of insight. Winning this prestigious award is testament to the excellent work we have carried out with our clients, and I would particularly like to thank Barclays, HSBC / First Direct, Lloyds Banking Group and Platform for their commitment to the methodology and their kind support of our application.”

For more information, read the winning paper - Transforming customer experience in the UK mortgage market or watch the video of Mark Long and Nicola Cormack picking up the award.